Ads Re-targeting, which is also called Ad Re-marketing, is a process where you display your ads to those visitors who recently visited or went through your website but didn’t make a purchase.
Retargeting works for your business and there is absolutely no doubt about it. Some experts say that many businesses are able to garner 50-60% of their total conversion just from their efforts. Well, it only makes sense to sell to consumers who already have some degree of interest in your brand and are more likely to trust you as a company. At Web Pros Media we understand how re-targeting lets you engage with your potential customers, even after they have left your site. Our online Ad Re-targeting Services help you capitalize and target interested visitors and boost visitor traffic to increase conversion rate.
At Web Pros Media you will be assigned with your very own Re-targeting Expert who will provide you with resources and tools that enable you to document who visits your site and how frequently. We help you identify the searcher as they search a website or search engine for your products and/or services and later present to them the most relevant re-targeting display advertisements. These ads are based on the keywords that your customers are using to perform their searches. This clearly implies that even if your potential customer does not click through to your site, they can still be re-targeted based on their previous interests.
We display thorough understanding and complete know how of the most advanced and critical tools for retargeting:
Google AdWords Remarketing
Google makes it very easy for you as an advertiser to start a remarketing campaign with its Adwords’ retargeting solution. You can efficiently re-engage your prospects and target audience by simply creating a remarketing list and then creating a new campaign. You are then required to tag your website for remarketing and this can be done for your mobile site and your mobile app as well. Different and easy ways Google works for your retargeting needs:
- Static/normal remarketing
- Dynamic remarketing
- Search Ads (RLSA)
- Video remarketing
- Email-list remarketing (Customer Match)
This platform is being used by more than 1 billion people all over the world and here the advertising possibilities for your business are practically endless. We believe that there is always a scope for improvement. If setting up custom audiences on Face Book could enhance your social presence and increase your conversion rate, then we are the name to count on.
Retargeting through Face Book Ads also allows you to create a list of Lookalike Audiences that helps brands like yourself reach out to newer customers and untapped markets.
What Are You Waiting for?
We know that retargeting ads can work for your business because they in fact prove useful for virtually any type of business out there. Retargeting can be effectively coupled with PPC advertising which ensures that your potential customers who have ever shown any inclination towards your products and services are regularly reminded about how your business can meet their needs. So, think no more. Hire now!!